My first sales trip for FORBES was a stop in Detroit in August 2010, memorable for the heat, humidity and a chilly reception. I was pitching BrandVoice, then called AdVoice. The ad agencies and clients we visited didn't quite get what we were talking about. Still, we pressed on with a solution for advertisers shared by few other publishers at that time. Soon came the buzzword -- native advertising. It was far more provocative than an earlier catchphrase (content marketing), making it easier for the media take sides. Today, marketers are captivated by native ads. Many are big proponents, others not so much. Journalists, for the most part, abhor them.
Reported by Forbes.com 16 hours ago.
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