As a general rule, a film that opens with 1.65x its budget over its debut weekend isn't generally looked upon as a box office miss. Yet the inexplicable reaction to the box office performance of Melissa McCarthy's Tammy would have you think it's a career-killing flop. For the record, the $20 million comedy debuted over the 4th of July holiday last weekend with $21m over the Fri-Sun frame and $33m over the Wed-Sun frame. Yet the reaction was akin to a mega-budget failure on the level of The Lone Ranger. It's not that Tammy is a great movie or even a big hit. But it's a solid ground-rule double, a cheap "one for me" project that will make a profit. Tammy is not a sequel to Bridesmaids nor is it as inherantly commercial a project as The Heat. Those who expected it to approach McCarthy's previous hits were arguably kidding themselves.
Reported by Forbes.com 12 hours ago.
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